An incendiary Tweet, graffiti'ed onto a brick wall.
A printed encyclopedia of every RGB color.
A novel written on a cellphone and consumed on a Kindle.
When a message crosses medium, it can sometimes gain mystical qualities.
The Tweet, easily ignored on Twitter, gains gravity precisely *because* it was chosen to become graffiti.
The novel may be pedestrian, but its birthing process *demands* our attention.
So to with #onewordtotheworld: a single dictionary word presented with importance
via an impactful delivery method. Its meaning transforms with each reader's life experience.
Is it a command? A reminder? Heartbreaking? Hopeful?
Can the landscape of the world change from just one word, if presented in the right context?
By Christopher Drum / Collaborator