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An incendiary Tweet, graffiti'ed onto a brick wall.

A printed encyclopedia of every RGB color.
A novel written on a cellphone and consumed on a Kindle.

When a message crosses medium, it can sometimes gain mystical qualities.

The Tweet, easily ignored on Twitter, gains gravity precisely *because* it was chosen to become graffiti.

The novel may be pedestrian, but its birthing process *demands* our attention.

So to with #onewordtotheworld: a single dictionary word presented with importance

via an impactful delivery method. Its meaning transforms with each reader's life experience.


Is it a command? A reminder? Heartbreaking? Hopeful?

Can the landscape of the world change from just one word, if presented in the right context?

By Christopher Drum  / Collaborator

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